The Short Verdict
Banuba
Best for real-time AR beauty/eyewear try-on
Torziva
Best for apparel brands needing affordable, accurate try-on
Detailed Feature Comparison
| Feature | Torziva | Banuba |
|---|---|---|
| Pricing Model | Free + $19/$49/$299 tiers | Free (limited) then $319+/mo |
| Entry Cost | $0 to start | $319/mo minimum for real use |
| Product Focus | Full apparel/outfits | Makeup, eyewear (narrow) |
| Try-On Method | Photo upload (AI generation) | Live camera AR tracking |
| Proven Results | +32% conversions, -40% returns | Not publicly disclosed |
| Best For | Fashion/apparel Shopify stores | Beauty/eyewear brands specifically |
| Integration | Shopify App Embed | Shopify App Embed |
Real-Time AR vs. Accurate AI Generation
Understanding the underlying technology will help you choose the right app for your products.
Banuba: The AR Specialist
Banuba excels at augmented reality (AR) technology. Their engine uses live facial tracking to apply 3D models (like glasses or makeup) onto a user's face in real time. This is incredibly powerful for cosmetics and eyewear brands who need to show exactly how a product sits on a moving face.
Torziva: The Apparel Generation Engine
Torziva takes a different approach using generative AI. Instead of requiring a live camera feed—which adds friction and privacy concerns for many shoppers—users simply upload a static photo. Our AI seamlessly generates the garment onto their body, making it the superior choice for full-body apparel, dresses, and tops.
More than just a try-on button
10x Cheaper to Start
Banuba is an enterprise AR tool with an entry point of $319/month. Torziva allows you to start on a Free plan and offers fully-featured pro tiers beginning at just $19/month, saving you thousands a year.
Built for Full Outfits
If you sell dresses, shirts, or pants, Banuba's facial-tracking AR won't help you. Torziva's generative AI is specifically trained on high-fashion full-body apparel for true-to-life fit visualization.
No Camera Required
Many shoppers drop off when a website asks for live camera permissions. Torziva's simple photo-upload flow offers far less friction, working seamlessly on any device instantly.
When AR Isn't the Right Tool
Augmented Reality (AR) is flashy, but it isn't always the right tool for the job. For a shopper buying a dress or a sweater, turning on a live webcam in their bedroom can feel invasive or simply inconvenient. They just want to see how the garment drapes on a body type similar to theirs.
Torziva solves this by allowing users to use existing photos. By removing the live-camera friction, our generative AI approach ensures far higher adoption rates of the try-on feature among standard fashion shoppers.
The ROI of Virtual Try-On
Regardless of the technology you choose, the goal is always to sell more clothes. Our internal data across Torziva merchants shows an average conversion rate lift of 32% for shoppers who interact with our AI try-on widget.
Equally important is the post-purchase experience. By giving shoppers a true sense of fit and style before they buy, Torziva merchants have seen return rates plummet by up to 40%. Fewer returns mean less reverse logistics costs and higher net revenue.
Pricing That Scales With You, Not Against You
AR infrastructure is expensive, which is why Banuba's pricing forces most small to medium Shopify merchants out of the market immediately with a $319/month floor. That is a massive operational expense for an unproven channel.
Torziva's generative AI is highly efficient. We pass those savings to you. With a robust free tier and a $19/month Starter plan, you can prove the ROI of virtual try-on on your store before committing significant budget.