Torziva is an AI-powered virtual try-on app for Shopify stores. It uses generative AI to let shoppers upload their photo and see how clothes look on them before buying — directly on your product pages.

How does Torziva increase conversions?

Torziva reduces purchase hesitation by letting customers virtually try on clothes before buying. Shopify stores using Torziva report up to 32% increase in conversions and 40% reduction in returns.

How do I add virtual try-on to my Shopify store?

Install Torziva from the Shopify App Store, connect it to your store in one click, and the virtual try-on button automatically appears on your product pages. No coding required.

Does Torziva work with all Shopify themes?

Yes. Torziva's theme app extension works with all standard Shopify themes and most custom themes. The try-on widget automatically adapts to your store's design.

What is the pricing for Torziva?

Torziva offers a Free plan, Starter at $29/month, Pro at $149/month, and Agency at $299/month. All paid plans include unlimited product support and priority processing.

Is Torziva better than AR try-on apps?

Yes. Unlike AR try-on which works only for rigid items like glasses or jewelry, Torziva uses generative AI specifically built for clothing — showing realistic fabric drape, fit, and texture on the shopper's actual photo.

Does Torziva store customer photos?

No. Torziva processes images in real-time and does not store customer photos on its servers, ensuring full shopper privacy.

Privacy Policy – Torziva

1. Introduction

Torziva ("we," "our," or "us") is a web-based SaaS platform operated by Suman Gorai under the brand name Torziva. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://www.torziva.site or use our Service.

By using Torziva, you consent to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide Directly

Account registration details (name, email address, password)
Business and store information (website URL, business name)
Payment and billing information (processed securely through our third-party payment providers — see Section 5)
Communications with our support team

2.2 Information Collected Automatically

Usage data (try-on requests, button clicks, feature interactions, analytics events)
Device information (browser type, operating system, screen resolution)
Log data (IP address, access timestamps, pages viewed, referring URLs)

2.3 End-User (Customer) Photos

When end-users use the virtual try-on feature on a merchant's store, they may upload photos. These photos are processed by our AI provider and stored temporarily in private, secure storage. They are automatically deleted after the merchant's configured retention period (default: 24 hours). Customer photos are never visible to merchants, never used for AI training, and never shared with third parties. See Section 8.1 for full details.

3. How We Use Your Information

To provide, operate, and maintain the Service
To process transactions, billing, and send related information
To send administrative communications (service updates, security alerts, policy changes)
To respond to enquiries and provide customer support
To monitor and analyse usage patterns to improve the Service
To detect, prevent, and address fraud, abuse, or technical issues
To comply with legal obligations

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyse usage, and improve the Service. Cookies we use include:

Essential cookies: Required for authentication, security, and core functionality
Analytics cookies: Help us understand how users interact with the Service
Preference cookies: Remember your settings and preferences

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Service.

5. Payment Processing

We do not directly store or process your payment card details. All payments are handled securely by our third-party payment providers:

Paddle — Paddle Privacy Policy

These providers act as Merchant of Record and handle all payment processing, invoicing, tax compliance, and related financial data in accordance with their own privacy policies and PCI-DSS standards.

6. Data Sharing & Disclosure

We do not sell your personal information. We may share information with:

Service providers: Third-party providers that help us operate the Service (payment processors, cloud hosting, analytics tools)
Legal requirements: When required by law, regulation, or legal process, or to protect our rights and safety
Business transfers: In connection with a merger, acquisition, or sale of business assets

7. Data Protection & Security

We implement appropriate technical and organisational measures to protect your information, including:

Encryption of data in transit (TLS/SSL) and at rest
Secure authentication mechanisms
Regular security audits and monitoring
Access controls limiting data access to authorised personnel only

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Data Retention & Automatic Deletion

We retain your account information for as long as your account is active or as needed to provide the Service. Specifically:

Account data: Retained until account deletion is requested
Billing records: Retained as required by applicable tax and financial regulations
Usage logs: Retained for up to 90 days by default (configurable by merchants)

8.1 Customer Try-On Photos

When end-users (customers) use the virtual try-on feature on a merchant's store, the following applies:

Photo processing: Customer-uploaded photos are sent to our AI provider (fal.ai) for try-on generation. The AI provider processes images in real-time and does not retain them.
Result storage: Try-on result images are stored temporarily in secure, private storage (not publicly accessible) to enable the customer to view their result.
Automatic deletion: All customer try-on images (uploaded photos, garment images, and generated results) are automatically and permanently deleted after the merchant's configured retention period. The default retention period is 24 hours. Merchants can configure this via their Privacy Settings dashboard.
Merchant visibility: Merchants cannot view customer photos. They only receive anonymised aggregate statistics (try-on counts, popular products). Customer images are never displayed in the merchant dashboard.
No secondary use: Customer photos are never used for AI model training, marketing, analytics, profiling, or any purpose other than generating the requested virtual try-on result.

8.2 Merchant Test Images

Images generated by merchants using the dashboard testing tool are subject to the same automatic deletion policy. Merchants can view and manage their own test results in the Try-On Gallery.

9. Your Rights

Depending on your location and applicable laws, you may have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Object to or restrict certain processing activities
Request data portability
Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at support@torziva.site.

10. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000 and applicable data protection regulations.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or through the Service. Your continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at support@torziva.site.