Torziva vs Genlook: Which AI Virtual Try-On App Is Right for Your Shopify Store? (2026 Comparison)

last-updated: 2026-08-28

Quick answer: Both apps generate AI virtual try-ons from a single customer photo and install as a Shopify app embed in under 5 minutes. Their free plans are nearly identical (10 try-ons/month, no card required). The clearest difference shows up as you scale: Torziva removes its branding starting on the $49/month Pro plan, while Genlook requires its $99/month Pro plan to do the same. Genlook's mid-tier (Growth, $29/month) is cheaper than Torziva's Pro but caps out at 250 try-ons instead of 300, and includes built-in email collection that Torziva's published plans don't currently list.

Disclosure: Torziva is the company publishing this comparison. We've priced every plan directly against Genlook's public pricing page and Shopify App Store listing (checked August 2026) and included Genlook's advantages alongside our own, so you can compare on the numbers rather than take our word for it.

What each app does

Torziva adds a "Try It On" button to Shopify product pages. Shoppers upload one photo, and the app's generative AI renders how the garment fits and drapes on their body. No 3D modeling or product re-shoots are required, and the company states an average 40% reduction in size-related returns and a 2.3x increase in add-to-cart rate for merchants using it. Photos are processed in real time and discarded, with GDPR and CCPA compliance.

Genlook works the same way in principle — customers upload a photo, the AI generates an on-body render from the store's existing 2D product images — but adds a lead-generation layer: it can collect shopper emails during the try-on flow and sync them to Klaviyo or Shopify Segments. It installs as an Online Store 2.0 app embed, supports legacy themes, and states it has no measurable impact on Core Web Vitals since its script loads after the page renders.

Pricing, side by side

Both companies' free tiers include 10 try-ons per month with no card required — verified against each app's live pricing page.

Feature comparison

Where Torziva wins

• Branding removal is cheaper. Merchants who don't want a "Powered by [app]" badge on their storefront reach that on Torziva's $49/month plan, versus $99/month on Genlook — a real cost difference for small and mid-size stores.

• Per-product control from Starter. Torziva lets you enable or disable try-on per product from its $19/month plan; Genlook doesn't list this as a feature at any tier.

• Higher try-on ceiling per dollar at the mid tier. Torziva's Pro plan includes 300 try-ons/month for $49; Genlook's comparable Growth plan includes 250 for $29 — Genlook is cheaper, but Torziva includes more volume before overage pricing kicks in.

Where Genlook wins

• Built-in lead capture. Every Genlook paid plan includes email collection synced to Klaviyo/Shopify Segments. If turning try-on sessions into a marketing list matters to you, this is a genuine gap in Torziva's current published plans.

• Analytics from the free tier. Genlook includes an analytics dashboard even on its Starter plan; Torziva reserves this for Pro and above.

• Lower entry-to-mid pricing. Genlook's Growth plan ($29/mo) undercuts Torziva's Pro ($49/mo) if you don't need the extra try-on volume or per-product controls.

• Broader language support out of the box — Genlook lists support for nine languages including French, Spanish, Arabic, and Chinese (Simplified).

Which one should you pick?

• Choose Torziva if: you want branding removed without jumping to a $99/month plan, need per-product try-on control, or expect to outgrow 250 try-ons/month soon.

• Choose Genlook if: email/lead capture is a priority, you want analytics on a cheaper plan, or your store serves a multilingual customer base.

• If you're not sure: both offer a free, no-card-required plan with the same try-on allowance. Testing both on your actual product catalog for a month costs nothing and is the most reliable way to compare render quality on your specific garments.

FAQ

Is Torziva or Genlook cheaper? At the free and entry (Starter) tiers, pricing is nearly identical — both offer 10 free try-ons/month, and Starter plans sit within a dollar of each other ($19 vs $19.99). Genlook is cheaper at the mid tier ($29 vs $49), but Torziva is cheaper for removing branding ($49 vs $99).

Which app removes branding at a lower price? Torziva removes its badge starting at $49/month (Pro). Genlook requires its $99/month Pro plan for the same.

Does either app slow down my Shopify store? Both are built as Shopify app embeds that load asynchronously after the page renders, so neither should measurably affect Core Web Vitals when installed as intended.

Do these apps store customer photos? Torziva states photos are processed in real time and immediately discarded. Genlook states data is encrypted and deleted after seven days, and not used for AI training.

Can I try both before deciding? Yes — both have a free plan with no card required, so testing both on your own product photos costs nothing.

Methodology: Pricing and feature data in this comparison was pulled directly from Torziva's and Genlook's official pricing pages and Shopify App Store listings, checked August 2026. Pricing and features change — always confirm current numbers on each app's official page before purchasing.